Team Government

Both companies and governments have increasingly amounts of data, and also make more advanced use of it. By combining all available data in the right way, not only operational tasks can be automated but also better tactical and strategic decisions can be taken.

Are you using all your data to put customers back at the center?

In the 50s and 60s of the last century, the customer was king. Due to the rapid economic growth of companies in the following years, the focus of the customer shifted to the development of products and services. They were put on the market with smart campaigns. The digital transformation of recent years has been creating much more interaction between customers and companies. Companies can no longer hide from critical feedback via among others social media. As a result, they increasingly ask themselves how they can use the shared insights for product and service development and for a better relationship with customers.

The government is also making increasingly sophisticated use of available data. As a citizen you can send a photo to the municipality of a dangerous hole in the road surface. Once the information has been digitally processed, it will be available for all municipal services involved in the repair. Two advantages: 1. citizens direct the work of the municipality. 2. an automated process can be started immediately for the follow-up process. Because of the photos, inspection is no longer necessary. It is immediately clear what needs to be done, what material is needed and which contractor can do this.

‘The customer at the centre again’ has a great impact on the use of IT. Imagine the application of ‘the Internet of things’ at ProRail. ProRail plans maintenance of the track on the basis of data from sensors that weigh how heavy train sets are loaded. The same data gives passengers insight into the occupation of the compartments; the heavier compartments are fuller. By making this information available directly via an app, travellers can find a quieter place. To be able to present data in an app that customers can benefit from required other forms of IT. The data must be immediately available and the infrastructure must be configured accordingly; it should therefore be open and flexible.

E-Storage helps organize the data sources and securely bring together the necessary data. Interested in more information? Feel free to contact Udo Brok ubrok@e-storage.nl

Predicting the future based on data?

Are you able to predict the future? More is possible than you think, based on information that you already have in your possession! Real-time decision making is about being able to make quick decisions based on available data. The self-driving car is a good example of this. A self-driving car must have the right sensors, information and functionalities to be able to take decisions automatically.

Another example is the self-driving train. For the time being, it only takes operational decisions. By combining different data sources, a train can drive more efficiently. Safety on the track increases and the rail operator saves maintenance costs. ProRail will do the first experiments this year.

With the help of machine learning techniques and available insights, large amounts of tactical and strategic information can be collected. If you have enough information, you can not only make the right operational decisions, but perhaps even predict the future. We then know what customers want and can also anticipate what they are going to do. Real-time decision making only works if all relevant data is available at the right time.

Do you have a question about the smart combination of your data? Please contact Robby rchote@e-storage.nl.

Municipality of Purmerend

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